Data-driven ranking
Top 10 blind box collections of 2026
1 May 2026 · 8 min read
This ranking is built on actual data — not personal preference. Sources include Pop Mart's 2025 annual earnings report (published March 2026), Amazon US sales rankings, resale market pricing from Dewu and StockX, Google Trends search volume, and independent collector market analysis. Where hard revenue figures exist, we cite them. Where they don't, we use the best available proxy data.
Data sources
Pop Mart 2025 annual reportAmazon US rankings (March 2026)Dewu resale market dataGoogle TrendsStockX collectibles dataCNBC / Guangming Online earnings coverage
1
Pop Mart · The Monsters
Labubu
Global #1Verified sales dataHigh resale value
The data is unambiguous: Labubu is the most commercially successful blind box IP in history. Pop Mart's "The Monsters" series — of which Labubu is the flagship character — generated ¥14.16 billion (~$1.95 billion USD) in revenue in 2025 alone, a 365.7% year-on-year increase. Over 100 million Labubu units were sold globally in 2025. On the Dewu resale platform, the secret-edition "ID" figure from the Big into Energy series peaked at ¥4,522 — up from a retail price of ¥99. Celebrity endorsements from Lisa (BLACKPINK), Rihanna, and Dua Lipa fuelled the initial viral surge. In 2026, new drops including "Have a Good Run" plush pendants and Year of the Horse zodiac exclusives continue to sell out immediately. A Sony Pictures film is currently in development.
2025 revenue
$1.95B USD
Units sold (2025)
100M+
Revenue growth
+365.7% YoY
Secret resale peak
¥4,522 (from ¥99)
2
Pop Mart
Skullpanda
Verified sales dataStrong resale
Skullpanda is Pop Mart's second-largest IP by revenue, generating ¥3.54 billion (~$490M USD) in 2025, a 170.6% increase year-on-year. In the first half of 2025, it accounted for 8.8% of Pop Mart's total revenue. Skullpanda's gothic, cyberpunk-inflected aesthetic — dark tones, dramatic expressions, structural elegance — attracts an older, more fashion-conscious collector. The "L'impressionnisme" plush series was among the most-clicked items on Amazon US in March 2026. In 2026, Skullpanda is widely considered the collection most likely to challenge Labubu's dominance.
2025 revenue
¥3.54B (~$490M)
Revenue growth
+170.6% YoY
Pop Mart revenue share (H1 2025)
8.8%
3
Pop Mart
Molly
Verified sales dataSell-out drops
Molly — the wide-eyed, pouty-lipped girl designed by Hong Kong artist Kenny Wong — is one of the oldest and most enduring IPs in the blind box world, yet her 2025 numbers are anything but legacy. Molly generated over ¥2 billion in 2025 revenue, accounting for 9.8% of Pop Mart's first-half revenue. The "Angry Molly" plush series sold out across Pop Mart's WeChat mini-program and Tmall flagship in under one minute, with over 7,000 units gone instantly. The Blue Fire secret edition rose from ¥89 to ¥566 on Dewu the same day. Molly's resilience across nearly a decade marks her as the most reliable long-term IP in the category.
Pop Mart revenue share (H1 2025)
9.8%
Angry Molly sell-out time
<1 minute
Blue Fire secret resale
¥89 → ¥566
4
Pop Mart
Crybaby
Fastest growingVerified sales data
Crybaby is the fastest-growing IP among Pop Mart's established portfolio, with 2025 revenue of ¥2.93 billion, up 151.4% year-on-year. Designed around emotional, melancholic aesthetics — soft faces, tear-streaked expressions, pastel palettes — Crybaby resonates deeply with Gen Z collectors seeking "emotional comfort" in their purchases. Collector market analysts note that emotional design is driving a 200% resale premium over comparable IPs in 2026. Alongside Skullpanda, Crybaby is one of two IPs analysts believe could eventually rival Labubu's commercial power.
2025 revenue
¥2.93B
Revenue growth
+151.4% YoY
Resale premium (emotional IPs)
+200% YoY
5
Pop Mart
Dimoo
Verified sales dataConsistent performer
Dimoo — the dreamy, star-gazing alien character with large doe eyes — generated ¥2.78 billion in 2025 revenue, up 205.3%. Dimoo is notable for maintaining one of the most loyal fanbases in blind box culture: collectors frequently describe it as their "entry point" IP, and the character's consistent aesthetic across collaboration series (including a widely popular Disney crossover) gives it broad, durable appeal. In 2026, Dimoo remains a consistent top-seller and a staple in any serious Pop Mart collection.
2025 revenue
¥2.78B
Revenue growth
+205.3% YoY
6
Dreams Inc. (Japan)
Sonny Angel
20-year legacy brandAmazon top-rankedStrong resale
Sonny Angel is the most established non-Pop Mart brand on this list, having launched in 2005 and maintaining relevance for two decades. Amazon US data for March 2026 shows Sonny Angel consistently occupying the top three positions under the "blind box" search keyword, with the top-ranked ASIN recording over 2,000 orders in a single month. The HIPPERS Harvest Series is the current best-seller, with supply shortages driving resale prices significantly above retail. Secret and rare "Robby Angel" variants resell for $200–$300. The brand grew 35% in H1 2025 and is projected to grow a further 20–25% in 2026.
Amazon orders (top ASIN, March 2026)
2,000+/month
H1 2025 growth
+35%
Secret resale price
$200–$300
2026 projected growth
+20–25%
7
Medicom Toy (Japan)
BE@RBRICK
Investment-grade resaleSince 2001
BE@RBRICK occupies a different tier to most blind boxes — it bridges the gap between collectible toy and fine art investment. Ranked #5 in the top 10 most collectible blind box series of 2026 by Tenacious Toys, Medicom's bear-shaped figures are notable for their extraordinary collaboration roster: Series 49 in 2026 includes figures inspired by Beetlejuice, the Smurfs, and Mr. Monopoly. Premium 400% and 1000% sizes frequently appreciate significantly on secondary markets like StockX, where BE@RBRICK has a robust and growing presence. The blind box format applies to the smaller 100% figures, distributed in series drops worldwide.
Brand established
2001
Current series
Series 49 (2026)
Secondary market
StockX listed
8
TOPTOY (China)
Nommi
Rising starViral on TikTok
Nommi is the highest-ranking non-Pop Mart Chinese IP on this list, and 2026 has seen its profile surge considerably. Developed by TOPTOY, Nommi's hallmark is its "healing aesthetic" — soft pastels, cosy scenes, and — most distinctively — moveable eye lenses in each figure. Multiple collector market roundups published in early 2026 place Nommi in their top 5, and its Amazon US presence is growing fast. The Loveliness Never Ends and Puppy Diary series are consistently cited as standout releases. Nommi is also one of the few blind box IPs with a strong 400% mega-size line generating significant collector demand.
Aesthetic category
Healing / cosy
Signature feature
Moveable eye lenses
Trend direction
Strongly upward
9
Tokidoki (Italy / US)
Tokidoki
Western market leader
Tokidoki is the strongest Western-origin IP in the global blind box market, consistently named among the top collectible brands by market analysts. Known for hyper-saturated colour palettes, fantasy mascots, and an extraordinary collaboration range — spanning fashion houses, sports brands, and entertainment IPs — Tokidoki's Unicornos and Cactus Kitties series have proven particularly enduring. Industry research identifies Tokidoki as a key player in the $13.5 billion global blind box market, alongside Pop Mart, Funko, and Dreams Inc. Its kawaii aesthetic appeals strongly to Western buyers who want Asian-influenced design with English-language branding.
Market position
Top 10 globally
Standout series
Unicornos, Cactus Kitties
Global market size (2024)
$13.5B USD
10
Dreams Inc. (Japan)
Smiski
TikTok viralAmazon top-ranked
Smiski — from the same Japanese manufacturer as Sonny Angel — rounds out the top 10 with one of the most distinctive visual identities in blind box culture. These small, glow-in-the-dark white figures with oversized almond eyes are designed to be found "hiding" in everyday spaces: behind plants, on monitor bezels, tucked into bookshelves. This room-wide treasure hunt quality is unique to the IP. Smiski ranks alongside Sonny Angel in Amazon US top results for blind box searches, with pricing between $12.25–$13.75 making it among the most accessible on this list. The brand's 10th anniversary series in 2025 generated renewed TikTok momentum that carried strongly into 2026.
Retail price
$12.25–$13.75
Signature feature
Glow in the dark
Trend
TikTok resurgence 2025→26
The full ranking at a glance
#1
Labubu
#2
Skullpanda
#3
Molly
#4
Crybaby
#5
Dimoo
#6
Sonny Angel
#7
BE@RBRICK
#8
Nommi
#9
Tokidoki
#10
Smiski
Sources: Pop Mart 2025 Annual Results (March 2026, Guangming Online / CNBC); Amazon US Brand Analytics (March 2026, ASINsight); Dewu resale platform data; Tenacious Toys "Top 10 Most Collectible Blind Box Toys Series in 2026" (April 2026); Demand Sage Labubu Statistics 2026; Athlon Sports Pop Mart Outlook 2026; iChongqing Pop Mart earnings analysis. Revenue figures are in Chinese yuan (¥) unless otherwise stated. All Pop Mart figures cover full-year 2025 unless marked as H1.